FAQ
What can I use GoMobile Alliance
advertising for?
GoMobile Alliance advertising can be used for
many types of advertising campaign requirements such as:
Special
Events Grand Openings
Conventions Career Fairs
Holidays Retail Promotions
Corporate Branding Political Events
Mass Impressions Guerrilla Marketing
Target Marketing Specific Competition
Targeting
Interactive Displays Living Art Displays
Why use Mobile Advertising?
IMPACT AND RECALL. Impact is higher than other forms of advertising and
mobile scrolling advertising has the greatest recall rates of ANY other form of
outdoor advertising. Scrolling ads induce a recall rate of 97% ad
recognition after three weeks.
Do you want to be recognized before
your competition? Outdoor is inexpensive, comparatively. (See our cost
comparisons) FLEXIBILITY. Mobile advertising will help you avoid the dreaded,
“Right Place, Wrong Time” or “Right Time, Wrong Place” scenarios through
efficient target marketing.
What are the costs for each
product or service?
Generally, a campaign is arranged between your company and our company.
This campaign can take on many forms and functions. Our marketing team will
work with you throughout the process to ensure your advertising dollars are well
spent. Cost is based on your campaign’s requirements. For basic information,
the following costs are provided:
Cost of three banners (a
truck “wrap”) = $1,000 Includes shipping & installation
One month on a truck shared by other advertisers = $3,000
(8-hour days, 5 days/wk)
For questions or an initial quote,
use the email tag to the left or leave a message at our office.
Can I split up my campaign between
hours, days, weeks, etc?
GoMobile Alliance will work with each client to meet their needs based on
all available space on our vehicles throughout the region.
What is included in the rate?
All expenses for the driver, fuel, insurance, tolls, travel, GPS tracking,
FM transmission of messages, Bluetooth transmission of advertisements, and
billboard installation are included in the advertising rate. Extra charges are
incurred only for adding time to your contract, purchasing additional banners,
or requiring build-out of a live ad.
How do I get started?
E-Mail or Call us for information. The process includes:
Campaign/Message
Development – With our help in the outdoor advertising industry, appropriate
campaigns and messages are developed.
Graphics Design –
Your company graphics designers or our graphics professionals create
banner-ready artwork and Bluetooth messages. Live Ad build-outs may require
additional equipment/items and will incur additional production costs.
Production – The
banner(s) are printed on high-visibility vinyl and prepared for installation.
Also, live ad build-outs occur during this phase.
Installation – The
banners are installed on our vehicle(s). Live Ads are constructed.
Execution of Campaign
– Your advertisement is placed in service.
How far in advance should I
schedule my campaign?
At least two weeks if you have ad-ready artwork that is easily convertible
to our production requirements. Otherwise, we recommend one month for proper
campaign & creative development, production, and installation of materials.
Rush charges will apply for quick turn-around on campaigns.
How long will the banners last?
Banners, based on their amount of use, will last up to six months without
replacement.
Can I use my banners for a future
campaign?
GoMobile Alliance stores all banners at no cost. If future campaigns can
use the same banners, we will obtain your approval, after inspection, to use
previously produced banners.
How long does it take to produce
banners?
Banners can be produced and in service in as short as three days. Normal
production time after creative artwork is approved by the client is one week.
What are the dimensions of the
banner/billboard space?
The entire banner dimension is visible in our space. The side banners on
our vehicles are 10 feet wide x 6 feet high. The back banner is 6 feet wide x 6
feet high.
Can I change my message during the
campaign?
GoMobile Alliance can change the entire “wrap” on the vehicle or just one
banner, keeping your message fresh. The cost of banner production for this
purpose is extremely affordable.
What other companies use mobile
advertising?
You will be in good company. Fortune 500 companies such as McDonalds,
Coca-Cola, Microsoft, and Nike to small and medium companies such as
Restaurants, Realtors, Health Clubs, Retail Stores, Hiring Agencies, and Service
Industry companies use mobile advertising. Let GoMobile Alliance help you get
into the fastest growing advertising medium in today’s high impact marketing
arena anywhere in the U.S.
Why use Street Teams?
Whether executed by our team or yours, street teams provide valuable direct
customer contact to implement focused campaigns into or among targeted
markets/demographics. Our mobile advertising option in conjunction with street
teams presents a highly visible, interactive experience that ensures impact and
recall among consumers.
How much does a second or longer
campaign cost?
Significant discounts are provided for follow-on campaigns and longer
initial contracts.
Why should I also use truck
graphics?
Additional impact is presented when your banners are enhanced by graphics
wrapped on our entire advertising cells. In addition to the impact of our
scrolling media, truck graphics are a powerful tool to command the attention of
the outdoor consumer. See photos for examples. Additional production and
installation costs are incurred.
Can I have different artwork
placed on different sides of the vehicle?
Yes, different banners may run on different sides of the vehicle and also
run in different positions on our scrolling mechanisms. There is no extra cost
to run these types of options.
How much is it for GoMobile
Alliance to produce artwork for us?
Creative graphics work is $65 per hour. Artwork averages $130 to $520
depending on complexity, but there is no minimum charge.
Can an external message be
generated?
All of our vehicles have external audio for the purposes of event music,
external audio advertisement when the vehicle is parked, parades, or other
external audio requirements. This option may not be used while driving the
vehicle in traffic.
Are your vehicles able to transmit
other forms of media?
Each GoMobile Alliance vehicle is equipped with a Bluetooth and FM
transmitter for direct interaction with the consumer. Coupons and messages
presenting incentives may be transmitted using these options. Only additional
graphics charges will apply.
How do I know my campaign is
following a contracted route?
All of our vehicles are equipped with GPS tracking systems. On a monthly
basis, performance reports are generated for each client providing estimated
impressions, CPM, and areas covered.
Can I determine the driving route
of my mobile billboard campaign?
On vehicles contracted as exclusive campaigns, yes. Otherwise, on shared
vehicles, GoMobile Alliance designates routes where the largest amount of
consumers will see your ads based on demographics and traffic counts.
If you have any other questions
that are not answered or listed above, please
contact us.
For More Information Contact:
Mid-Atlantic Advertising, LLC
12676 Arthur Graves Jr Ct, Bristow, VA 20136
Tel: 703-881-8041
FAX: 703-393-1498
Internet:
advertise@midatlanticads.com
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